Let’s Play at Dreaming

Let’s Play at Dreaming

We want to share our creative processes with you — in this case: Plácida & Dominga, bed linen.

The client came to us asking for something different from what they had been doing, which were campaigns showing different moments of comfort at home with bed linen.

We proposed the idea of playing with dreams, with everything we can imagine in them, and how fun it would be for a brand like this one to step into that world.

They loved the idea, and so we got to work — researching and looking for photographs that could express these situations. It was hard, because everything felt very static. We found images closer to what we were looking for in sports and music, where passion for what we do shows a different face.

Next step: how would we make it happen, and who would be the engineer behind those photos? At the time our offices were at the Centro Metropolitano de Diseño, and right next door we were lucky to have Maxi Bort, who took on this barrage of ideas and captured them in these beautiful photos on a trampoline! Yes — every single shot was taken mid-jump.

We have many stories to tell you, because that is precisely our job: identifying each client’s needs and finding the most successful way to tell their story.

#brandidentity #storytelling #branding #fashioncampaigns

The final result is these images, where graphics support each photo with the concept behind each idea. If you like, you can see more on our ISSUU