Beyond Paper

Beyond Paper

We could say that design in itself has no ecological dimension, but its impact does. That is why, as graphic designers, we must solve a piece while also considering the stages around it, including its use and disposal. There is always a different, ecologically better way to think about a design, with a good combination of product and service.

Smart design can reduce the amount of material needed; sometimes it is possible to use a new, “environmentally” better material, and sometimes it is enough to improve the process of an old material or propose a way to recycle it. One site that taught me a lot about paper is Monadnock Paper Mills. A few years ago they launched “A Field Guide”, illustrated by Charley Harper, which offers information on choosing paper, with interesting tips for reducing waste, choosing the right inks and coatings, finishing techniques, printing processes, and using environmental seals on printed pieces. Here are some images!