Floripondias is a brand of comfortable home footwear, launched in 2008 with a clear premise: that design and comfort should not be mutually exclusive.

We developed its complete brand identity, hand-reworking the original typeface to give the logo personality without losing the simplicity it needed to keep. We also created a proprietary texture system that accompanied the brand across all its media.

Building on this identity, we created a comprehensive communication system: packaging (including the redesign when the product added a rubber sole), bags, mini-brochures, labels, and seven years of seasonal photographic and illustrated campaigns, including a brand short film for the launch of the children’s line.

The result is a warm, recognizable identity that kept the same visual personality across campaigns and accompanied Floripondias for seven years.