Category
Consumo Masivo, Cuidado Personal y Bienestar, Design, Diseño, Industria, Ingeniería y B2BAbout This Project
We managed the visual identity of Aptar, a global leader in the design and production of dispensing and closure systems. Our work focused on the Personal Care and Home Care divisions, where we developed the ecosystem of graphic pieces and sales materials for the region.
The main challenge was evolving the international brand manual: while respecting its global guidelines, we incorporated visual elements rooted in Latin American identity, achieving closer, more effective communication without losing the corporate essence.
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