Art direction and campaign photography for social media

This project brings together a selection of photo campaigns created for Old Bunch, a brand of handmade clothing and accessories for babies, for its communication on Instagram.

Each set was developed with a flat lay and product still-life approach, prioritizing neutral backgrounds and even light to highlight the texture of the fabrics (crochet, knit and cotton) and the handmade detail of each piece. The composition is always organized around a color palette defined for each collection, which keeps the visual identity consistent across the brand’s different capsules.

Technical approach:

The work included moodboard planning for each collection, prop selection and direction, composition (flat lay and detail) and controlled lighting to maximize color and texture accuracy in Instagram’s digital environment, where the pieces live side by side in a grid and must stay visually consistent with one another.